Annual Website Assessment (Pt 4) Messaging
As you review your website and list the changes that need to be made, one of the most important is the messaging – all the text and graphical content that greets your site visitor. Messaging has a...
View ArticleWebsite Strategy: About the About Us Page
I received an email from someone who wanted to know what to say on the About Us page of his website. Here is my response: The About Us page is not usually the most visited page on a website, but it's...
View ArticleHow to Revise Website Content to Increase Interest & Conversions, Pt 1
Most people who visit a website are looking for a solution. Does your website convey your solution in an easy to read manner? How to Revise Website Content to Increase Interest & Conversions, Pt 1...
View ArticleHow to Revise Website Content to Increase Interest and Conversions, Part 2
Website visitors do not read web pages. They scan web pages and even if they're interested in what you have to say, the vast majority of visitors will only skim through. Effective web copywriting is...
View ArticleNiche Affiliate Marketing Tips
Lynn Terry and Jeff Herring are presenting on content creation at NAMS this afternoon. Content is defined as website copy, blog posts and articles. For now, we're restricted to written content. We have...
View ArticleWhere do all the good ideas come from?
My friend Liz Strauss likes to say, "The people who will get rich on the Internet are those who solve a problem the Internet didn't cause." I think you could succeed with that mindset OR of solving...
View ArticleHow Content and Social Media and Your Website Equal Marketing Success
Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way. How Content and Social Media and Your Website Equal...
View ArticleDavid Ogilvie Inspired Writing Tips for Copy That Sells (+ 1 from me)
Great writing on your website, emails, sales letters, billboards and blogs helps achieve and improve ROI. David Ogilvie Inspired Writing Tips for Copy That Sells (+ 1 from me) is a post from: Website...
View ArticleBlog Content Ideas and Writing Tips
Blogging Tips and Ideas – How to Blog Effectively Stumped for what to write on your blog? You want your content to be of interest. Learn what your readers want! What solutions are they looking for?...
View ArticleContent Marketing World
Content Marketing World Notes Some 1,500 marketers converged on the Cleveland Convention Center for workshops and keynotes by some of the most prominent marketers in the United States. I wish I could...
View ArticleHow to Rank Content Number 1 on Google
Characteristics of content that ranks #1… I’m working on a client site. The guy wants to rank his blog posts higher in search engines. I thought you might like to know how to rank content number 1 too....
View ArticleWriting Content for a Website
The Biggest Obstacle to Building a Website In 20 years of building websites for clients large and small, we always tried to refine our process to make website development as easy and effective as...
View ArticleHow to Find Your Perfect Audience
How to Create Target Personas This post is a followup to Writing Content for a Website. In this post, we are going to cover a very new and counter-intuitive way to find your perfect audience using...
View ArticleChunking Website Content
How to Chunk Website Content Chunking is a method of presenting information into small pieces or ‘chunks’ of information to make reading and understanding faster and easier. Learning how to chunk...
View ArticleCall To Action Examples
Call To Action Definition This is the 4th article of a 5-part series on creating successful website content. One of the most important elements of site content is a Call To Action (CTA), which is...
View ArticleThe Difference Between Writing Content for a Website and a Blog
Site Content and the Stage of the Buying Cycle There are Two Types of Website Visitors at Different Stages in the Buying Cycle Our friends at Orbit Media in Chicago posted an awesome Infographic that...
View ArticleAudience Core Desires
Determining the Core Desire of your Target Audience Following up on my recent post, Writing Content for a Website, I was watching a video by Charles Kirkland this weekend on Core Desires of Audiences....
View ArticleContent Strategy
What is Content Marketing? To develop a content strategy begins with understanding what content marketing is. In this post, we will define content marketing and share a dozen links to more tips and...
View Article